Macario Martínez

Macario Martínez is a singer-songwriter who became an overnight sensation and is poised to be the next great “Música Mexicana” superstar. With a story that could have come straight out of a movie, Macario became an overnight sensation after a viral TikTok promoting hismsingle “sueña lindo, corazón” reminded an entire country that the world is full of talent and dreams to chase. His powerful story has already taken him and his music to Mexico’s most important stages, and his hit single now has accumulated over 21 million streams on Spotify and the official video has reached over 1 million views on YouTube. After his viral moment, Macario showcased his talent for some of Mexico’s biggest crowds at iconic festivals like Monterrey’s Festival Tecate Pal Norte and Mexico City’s Vive Latino, where he also shared a stage with local icons Little Jesus and Porter. In these shows,  Macario captured the hearts of crowds and proved that “sueña lindo, corazón” is just one of many great songs in his growing repertoire. Before he found his audience, Macario hadmalready released an EP and an album as an independent artist; both have received critical
acclaim after surfacing to the mainstream.

Macario Martínez continues to demonstrate that he is a versatile creative powerhouse. HBO Max commissioned an original song to promote the second season of their blockbuster show The Last of Us, which became an instant viral hit on TikTok with over 7 million views in the original video alone. In March 2025, Macario was featured as Eslabón Armado’s sole collaborator on their much-anticipated album Vibras de Noches II for “Esa Noche,” which quickly became one of the album’s best received songs.

Macario will join Kevin Kaarl as a guest act for the Mexican leg of his Ultra Sodade Tour 2025 and before embarking on his solo headlining tour through Mexico, Europe and the US.

“He has emerged as a working-class folk hero.” – Wall Street Journal

“Hey, destiny don’t be cruel”, Macario sings in one of his not-yet viral singles. So far, destiny seems to be listening”. – El País

“Macario Martinez has racked up millions of views with his rags-to-riches story and has become Mexico’s latest pop star.” – NPR